Introducing Wickford Together

Wickford BID is delighted to announce the launch of its new public-facing identity, Wickford Together.

The new name reflects the BID's commitment to bringing together businesses, shoppers, visitors, leisure users and the wider community to create a stronger, more vibrant and more connected Wickford.

While the organisation remains Wickford BID, the introduction of Wickford Together marks an exciting new chapter and a renewed focus on championing the town, supporting local businesses and encouraging more people to visit, shop, spend leisure time and make use of the wide range of professional services available in Wickford.

The name chosen by the newly appointed Wickford BID manager; Rachel Voller and now extended Board of Directors represents collaboration and partnership. From independent retailers and national businesses to cafés, restaurants, service providers, community organisations and local stakeholders, everyone has a role to play in creating a thriving town centre.

Wickford Together will become the public facing brand for the BID across social media, digital communications, events and promotional activity. A brand new website is also being launched, providing a central hub for information about local businesses, events, offers, news and everything happening across the town.

The new identity reflects the BID's ambition to unite the town under one banner, creating a platform that celebrates local businesses, showcases what Wickford has to offer and helps encourage people to support their local High Street.

Rachel Voller, BID Manager for Wickford Together, said: "Wickford Together perfectly captures what we want this organisation to represent. Our role is to support businesses, encourage people to shop locally and create opportunities that benefit the whole town centre.

The word 'together' is incredibly important. It reflects our commitment to bringing businesses together, building stronger relationships, celebrating everything Wickford has to offer and creating a shared sense of pride in our town.

We also want to create more opportunities for businesses to connect with one another, share ideas and best practice, and work collaboratively to help Wickford thrive. Alongside this, we remain committed to supporting initiatives that help create a safe, welcoming and pleasant environment for everyone who visits our town centre.

We want Wickford Together to become a trusted voice for the town centre, helping to showcase local businesses, promote events and encourage more people to visit and support Wickford."

Through Wickford Together, the BID aims to strengthen connections between businesses, increase engagement, create opportunities for collaboration and build greater awareness of the fantastic range of shops, services, hospitality venues and organisations that make Wickford unique.

The launch is just the beginning, with plans for increased business engagement, enhanced communication, new events and promotional campaigns designed to drive footfall, support local businesses and enhance the experience for everyone who visits the town.

Wickford Together is more than a name, it reflects a shared commitment to the future of the town. By working together, supporting one another and promoting all that Wickford has to offer, we can help create a stronger, more successful and more vibrant town centre.

Businesses and shoppers are encouraged to follow the new Wickford Together social media channels and visit the new website to keep up to date with the latest news, events, offers and opportunities across the town.

Together, we're supporting local businesses, enhancing our town centre and creating a Wickford everyone can be proud of.